- Trust what attracts your attention in print, mail, radio, web, etc. You know what you like or dislike about what you see and hear.
- Keep a scrapbook of your competition’s ads, direct mail pieces, and broadcast ads. On each of them, keep notes about your reactions and first impressions of them; after all, advertisers have only a moment to reach their audience.
- Be sure your benefit to the consumer is the most prominent feature of your marketing efforts.
- Keep a scrapbook or log of your marketing efforts. Maintain information on the results of each effort, such as: how much it cost, when it was done, for how long, and how many responses or coupons were redeemed.
- Make sure your image is consistent with your business and business philosophy.
- Make sure your message is clear. Make your business name, location, and phone number highly visible.
- Make sure your message hooks your target audience immediately.
- Make sure your message is true.
- Make sure you can deliver on everything you’ve promised.
- Make sure you can inventory it, market it, deliver it, and still make a profit.
Need More Help? We’ve got plenty of other creative ideas that can build your business.
Give us a call at 573-221-3635… or send us an email at info@poolecommunications.com.
