Celebrating Small Businesses.

Hannibal is home to many small, local businesses, including Poole Communications. This month, we celebrate National Small Business Week and recognize the impact small businesses have on the community. These businesses build the character of our community and are a huge driving force in our local economies.

From a Customer’s Perspective.

Viewing Your Company Like Your Customers provides insight into how best to market to them and meet their wants and needs. It is very important to garner trust and respect from your customers using good communication, as it helps to understand them well when marketing.

Going Fast & Slowing Down.

Marketing in a fast-paced world can seem like a lot of never-ending work. In this current world of rapid-fire content and a seemingly constant demand for attention, marketing can feel stressful, and it can be easy to feel like things are going way too fast. Between keeping up with the latest trends, social media, and the increase of AI and algorithmic-powered advertising, sometimes, businesses find themselves fumbling to keep up. This calls into question the best approach to marketing in this day and age.

Building Relationships.

Networking is a useful tool for promoting your company. Using networking, you can seek out those who need what your business has to offer. Networking and relationship-building allow clients to get to know you better and trust your business more.

Entering a New Year.

Planning for what’s next is an essential part of starting a new year. Figuring out your 2025 marketing plan and budget can make marketing go a lot more smoothly as the year progresses.

Giving Thanks, Giving More.

This Thanksgiving season, we at Poole Communications wanted to let you know how thankful we are for your business and friendship with us. As people all over are showing gratitude for the things they have, we also wanted to emphasize the importance of giving your all to your customers and community.

Marketing Can Make a Mark!

Is good marketing worth it? Absolutely! Every business can benefit from having a good strategy for marketing in place. However, not everyone knows where to start.

Business + Google Ads = Growth.

Google Ads specifically targets and selects potential clients for you. It has something for any size of business with different budgets, goals, and target audiences. This is why, if you want an Ad that will reach your target audience, Google Ads are the way to go.

Using ChatGPT Wisely in Business.

I predict that most programs you use will have a ChatGPT option in the near future. Even though ChatGPT has a Microsoft AI driver, even Apple’s SIRI is going to be using it soon. So how can you best use ChatGPT in your business?