Lots of social media buzz, but still no business? Everyone’s talking about your latest ad campaign. They’d better, you spent a lot of time, money, and energy creating it. You agonized over every word and sorted through dozens of visuals. Finally, it all came together perfectly, and now your biz has the buzz of your dreams.
But now the buzz is fizzling out, and all the hype didn’t translate into actual biz.
Instead of asking WTF (Why the Fizzle?), you should be thinking CTA (Call-To-Action).
Unless you are content with the fizzle, insert a specific call-to-action on every ad within a campaign, regardless of marketing channel.
CTAs compel the customer to do something that indicates their interest or need. Ask them to click, download, subscribe, like, take the quiz, share, learn more, get started, and then provide meaningful content when they answer the call to take action.
Calls-to-Action:
- Connect the value of your product with customer needs.
- “Learn the Top 3 Products Used by Millennial Moms.”
- Communicate useful information.
- “Download 5 Tips to Save on Your Energy Bill.”
- Convert prospects into leads.
- “Subscribe to Earn 15% Off Your Next Purchase.”
Confirm the effectiveness of your creative and return on investment. CTAs help track how many clicks, downloads, or forms you receive based on your message and campaign timeframe.
And, most importantly, CTAs are EXPECTED. Consumers are barraged by hundreds of ads a day. Everyone loves a good cat video, but at the end of the day, people have less time and more choices. Educate them on how to make the best choice by offering ideas, tips, discounts, solutions, and ways to make life easier.
The CTA game takes thought, trial and error, and a healthy dose of patience. It is not enough to add an arrow and “click here” to visit your website. (P.S. They need to know what to do when they get there!)
Think about the buyer’s journey and create links to content for each stage of the process—from awareness and research, to prioritizing and purchasing.
Finally, businesses that develop CTAs that connect and communicate value will convert customers and confirm that all the buzz will translate into real biz.
Is your current marketing or social media under-delivering? We can help.
Give us a call at 573-221-3635… or send us an email at info@poolecommunications.com.
