Websites are the foundations of your digital brand. A well-designed website can attract many customers and boost your company on search engines like Google. A poorly designed website can cause you to lose customers. When putting together or updating a website, it is good to think about what you can do to boost your page to the top of Google Searches.
There are three main factors to consider for every website, known as Core Web Vitals:
- How long does your website take to load?
- How quickly does it respond to user input?
- How responsive is your website’s page layout?
These Core Web Vitals can make or break the success of your website. Things to consider when trying to focus on these three questions include how you might make your website more mobile-friendly, clean, interactive, personalized, and accessible. All of these things contribute to the website’s ability to run smoothly and work well.
Engage and Personalize.
When putting together or updating a website, it is important to remember that websites are commonly accessed by mobile devices. Over 60% of website traffic comes from mobile devices. Designing a website that prioritizes responsiveness and mobile-friendliness is much easier than trying to cram desktop web pages onto a cell phone. In addition, trying not to clutter your website with too many elements makes the website easier to read, navigate, and decreases loading time.
Adding interactions and personalization can make viewers of your website more likely to return and stay on your web pages longer. This can include integrating things like polls or quizzes, or even trying out AI-powered tools that can assist with and tailor the user experience. Another huge factor is making your website more accessible by using tools like keyboard navigation, alternative text on images, and incorporating high-contrast colors in the website’s design.
Overall, a website can become more successful by:
- Being mobile-friendly.
- Cleaning up clutter.
- Becoming more interactive.
- Creating personalized experiences.
- Implementing accessibility.
Focusing on these things will help boost your website on Google and other search engines. It is important to be intentional about how you approach your website — it is the digital face of your brand!
Need a little help to get started? Contact Poole Communications at 573-221-3635… or email us at info@poolecommunications.com.
