1. Know Your Audience. Knowing your audience will help your business tremendously down the road. It’s not enough to have a great product these days. You need to find those people who are your target audience and know what they want to see, their interests, likes, and dislikes. In short:
- See at what time they check Facebook and what content they’re interested in.
- Target those specific people who ‘liked’ your page.
2. Engage with Your Audience. Think about it—a follower is more likely to like or share a post if it is relevant to them or if they find it to be something they can stand behind. In short:
- Make posts specifically to your target group.
Once you’ve figured out their likes and dislikes, it’s time to put your knowledge to work.
3. Provide Great Customer Service. Once you have figured out your target market and how to get their attention, you need to keep it! Keep up on your social media; it shouldn’t be on autopilot for too long. Notice when someone comments on a post of yours, or better yet, shares your post. Respond to your audience; people like to know that those they’re following are responsive and actually care about them.
In short, nobody likes to be ignored. If people comment on your post or have questions, acknowledge them! It’s easy to become automated with managing your Facebook, but don’t forget that Customer Satisfaction still rules and will go further than any boosted post ever will.
4. Customization. You can schedule when your Facebook status is posted weeks and months in advance, specifically to better fit your customers’ schedules. When you go to make a status update, there is a drop-down box next to the “Post” button that gives you an option to schedule your posting. Use this free trick to optimize your social media!
5. Boost. You can also use the “Boost” button, which places your posts higher in the News Feed, so there’s a better chance your audience will see them. Although there is a charge to boost, you can choose your own budget. The more you put towards your budget, the higher your boost.
Still need help overcoming the competition? We can help manage your social media.
Give us a call at 573-221-3635… or send us an email at info@poolecommunications.com.
