In an increasingly digital world, it’s easy to forget the simple benefits of advertising with a billboard. However, billboards are still extremely effective, with an 80% to 86% recognition rate. This means billboard ads are being seen, recognized, and remembered at an extremely high rate! Part of the reason for this is the visibility and exposure that billboards have. Billboards can be exposed to a wide range of people or a specific community on a 24/7 basis, depending on where they are placed.
Billboards are big, reliable, and cost-effective, with consistent pricing and round-the-clock exposure opportunities. These ads can catch people’s attention and direct them to your business or website. They also establish a certain authority for your business, making your ad appear trustworthy to the people who view it.
Building a strong billboard with a strong message helps people remember your brand. An overly cluttered billboard or an unclear billboard will be ignored. That is why it is critical to build a billboard with these elements in mind:
- Make all information easy to read and process.
- Only use what you need—remember, eight words are the recommended average.
- Use easy-to-read, ADA-compliant fonts and good color contrast.
- Have a great location based on who you’re targeting.
The most important thing to remember when building a billboard is that the people who view your billboard are usually traveling at a high rate of speed. When you put content onto a billboard, make it memorable and keep it simple. Strong branding, a powerful message, and interesting yet easy-to-digest visuals are crucial to making your billboard as effective as possible.
Finally, and maybe the most important, February is the perfect time to purchase billboards. Billboard inventory is usually high, meaning you can have your pick of great locations. Even if you are not planning on scheduling your board to be put up in February, you can still book your boards for later in the year, now.
Optimize Your Business Information For AI!
When people search online these days, it is hard not to ignore the AI-generated summaries and easy-to-access information that most search platforms, such as Bing and Google, offer. To succeed with these new practices, your business needs to set itself apart as the trustworthy authority in its field of expertise.
This means your hours, website, business number, and other important directory information must be consistent across all of your online business platforms, such as Google Business. Also, making sure your website is relevant and up to date with accurate information in your field helps you appear more credible and experienced to AI engines. Keeping the content on your socials and on your website fresh will also help AI engines boost you as a reliable source.
These AI engines can be a valuable resource in promoting your company as an authority in your area. However, you must take the time to ensure you are consistent, fresh, and accurate across all of the platforms your company uses.
Need help optimizing your business information for AI? We’ve got you.
Give us a call: 573-221-3635… or send us an email to info@poolecommunications.com.
