Tuning up your marketing should be like maintenance on your vehicle. Marketing is the fuel that keeps the customer engine running. The good news is that, unlike vehicles, marketing inspections don’t have to come with a hefty price tag.
Here are 5 tips to tune up your marketing:
Take a Test Drive. When was the last time you viewed your messaging, processes, discounts, service, and overall company experience from a customer’s point of view? Click on your ads, sign up for offers, send a family member into your business, email a staff member, and review the results. You may find some small tweaks to help you pick up more miles per gallon.
Employ Digital Diagnostics. Digital advertising campaigns pinpoint the customers most likely to connect with you based on their online behavior. Combined with relevant offers, creative ads, and corresponding landing pages, digital advertising is the best way to diagnose if your campaigns are running smoothly or need some tinkering. Check to see if you are getting the impressions, clicks, website visits, and leads you deserve.
Marketing is now more science-based, and while it’s still also an art, you can count on the numbers for truth and finding the best path to success for your company.
Street-Race the Competition. Next, review your competition’s website or walk in to see what gets their sales motors running. Compare price points, review their discounts, and take an inventory of where, when, and what they are marketing. You are sure to find at least one idea to beat them to the finish line.
It’s pretty simple to set up a search that flags you whenever your competitor’s name is mentioned in the news. Set one up today and start tracking.
Buff the Exterior. Look at your business’s exterior touch points. Do your ads, website, and displays have a cohesive shine, or are there a few chips in the paint? Maybe a quick run through the branding car wash is all you need, or perhaps you can buff a few images to freshen up your look.
Chips or dings? Address them immediately. Don’t cover them up. Fix the trouble and polish out the finish.
Listen to the Engine. Finally, ask new and old customers some key questions:
- Why did they choose you?
- What do they like best about your products?
- What do they wish you would start, stop, or continue doing?
- How did they find you?
- Why are longtime customers loyal?
Finally, listen and respond. Use their responses to inform new offers, events, and products so they know you made all the right fixes.
Use this five-point inspection any time you need to tune up your marketing and keep your sales engines humming.
Has your marketing gone kaput? It’s time to bring in a mechanic.
Give us a call at 573-221-3635… or send us an email at info@poolecommunications.com.
